Optimizing Social Media for Hospice Growth

Hours: 1.00

Course Code: REL-PAC-WB-OSMHG

Social media is the hidden gem for marketing your hospice. Not only your marketing team, but also your employees can now be instrumental in spreading the word about your hospice to your community. Social media is relatively low cost, easy to use, extremely accessible, and result-driven, and should be one of the first marketing strategies your hospice puts into place. The goal of this course is to provide all staff in hospice with knowledge of marketing through social media.

Course Description

Social media is the hidden gem for marketing your hospice. Not only your marketing team, but also your employees can now be instrumental in spreading the word about your hospice to your community. Social media is relatively low cost, easy to use, extremely accessible, and result-driven, and should be one of the first marketing strategies your hospice puts into place. The goal of this course is to provide all staff in hospice with knowledge of marketing through social media.

Certificates

Certificates provided by accrediting body (0 Match)

Course Details

Course Code: REL-PAC-WB-OSMHG

Hours: 1

Type: Online Course

Content Expiration Date: 12/31/2024

Learning Objectives:
Recall the basics of social media.
Recognize the elements of solid social media posts.
Identify what data are available through social media analytics.

Outline:
Objectives

Understanding the Basics of Social Media

Fill the About Page with Information

How Much More Likely is a User to Engage?

The Power of a QR Code

Building a Rock-Solid Social Media Post

Putting Together the Pieces

Keep Your Content Interesting

Consider a Call to Action

What Is a #Hashtag?

% Increase in Post Engagement

Boosting vs. Organic Traffic

Reading Analytics

Understanding Your Analytics

Leads from Advertising

Tips to Keep Growing

Hiring vs. Contracting

Iron Edge Media

Instructor: Skyler Yaw

Skyler was born and raised in Littleton, Colorado, before moving to Malaysia, Nigeria, and finally Washington state. Skyler started his career with his company, Iron Edge Media, in 2017 with a team of other marketing experts and a pipe dream to better the worlds of those with whom we work.

Through his journey, Skyler has worked with a plethora of businesses ranging from mom-and-pops to franchises of the largest corporations. Through Skyler’s course of business, he has found a passion for the real estate and medical industries. He has always had the philosophy of creating a better environment for the kin who come after us and creating friendships along the way.

With a combination of successful advertisement campaigns and working with some of the biggest names in business, Skyler—with Iron Edge Media—is a master of his craft.
Disclosure: Skyler Yaw has no Relevant Financial or Non-Financial Relationship with ineligible companies to disclose.

Target Audience:
The target audience for this course is: Nurses; in the following settings: Hospice.

Relias will be transparent in disclosing if any commercial support, sponsorship or co-providership is present prior to the learner completing the course.

Course Delivery Method and Format
Asynchronous/Online Distance Learning; please see certificate details for specifics on delivery format.
Relias has a grievance policy in place to facilitate reports of dissatisfaction. Relias will make every effort to resolve each grievance in a mutually satisfactory manner. In order to report a complaint or grievance please contact Relias.
If you require special accommodations to complete this module, please contact Relias Support by completing the web form (https://www.relias.com/help) or by using the chat functionality.
All courses offered by Relias, LLC are developed from a foundation of diversity, inclusiveness, and a multicultural perspective. Knowledge, values and awareness related to cultural competency are infused throughout the course content.
Reference herein to any specific commercial product, process, or service by trade name, trademark, service mark, manufacturer or otherwise does not constitute or imply any endorsement, recommendation, or favoring of, or affiliation with, Relias, LLC.
All characteristics and organizations referenced in the following training are fictional. Any resemblance to any actual organizations or persons living or dead, is purely coincidental.
To earn continuing education credit for this course you must achieve a passing score of 80% on the post-test and complete the course evaluation.

Accommodations
If you require special accommodations to complete this module, please contact Relias Customer Support here.

Optimizing Social Media for Hospice Growth

$ 15.0 Paid $15.00 $15.00

$ 15.0 Paid $15.00

$15.00