Outline:
Section 1: Introduction About This Course Learning Objectives Section 2: An Introduction to Business Plan Development Geri’s Gems Customized Self-Employment Building a Strong Foundation for Business Success Planning the Journey Charting a Direction for the Business Why is a Business Plan Important? Being “Business-Like” Fears About Business Planning Steps in the Business Planning Process Format for the Business Plan Parts of the Business Plan Meet Paul Summary Section 3: The Business Planning Process Business Planning Map Supporting the Person Through the Planning Process It Doesn’t have to be Overwhelming! Writing It All Down Steps One Through Three of the Business Planning Process - Step 1: Product or Service Description - Step 1: Who, What, When, Where and Why - Step 2: The “3 C’s” - Step 2: Using the 3 C’s - Step 2: “Capabilities” Questions - Step 2: More on Capabilities - Step 2: Dorrie’s Coffee Cart - Step 3: Marketing Mix - Step 3: Targeted Marketing - Step 3: Determining Target Market - Step 3: Pricing - Step 3: Different Marketing Options - Step 3: Distribution and Promotion - Step 3: The 4P’s of the Marketing Mix Match-Up Time Summary Section 4: Put Into Practice Using What You Learned Creating Your Own Work Portfolio Section 5: Course Summary Course Summary Contact the Authors References Congratulations

Ms. Keeton has worked closely with the state of Florida’s Division of Vocational Rehabilitation (VR) to coordinate the development and implementation of a Self-Employment Certification curriculum. Florida VR has been the first in the nation to make such an extensive commitment to supporting self-employment as a possible outcome for all customers. Beth has served as the point-person for this effort and has been actively involved in all aspects of implementation including: developing the training curriculum; training VR vendors; and providing ongoing technical assistance to VR staff (both state and local), vendors, and customers. Additionally, Beth works with GHA on several other national projects, all of which are geared towards increasing the quantity and quality of employment outcomes through Customized Employment. For the last decade, Beth has provided extensive training and technical assistance throughout the country on positive behavior support, self-employment, customized employment, and benefits analysis. During her time on the various self-employment projects, she has developed expertise in all aspects of business plan development and has discovered a particular affinity for financial planning and Social Security benefits analysis. Disclosure: Beth Keeton, MS has declared that no conflict of interest, Relevant Financial Relationship or Relevant Non-Financial Relationship exists.

Cary Griffin is a Senior Partner at Griffin-Hammis Associates, a full service consultancy which specializes in building communities of economic cooperation, creating high performance organizations, and focuses on disability and employment. Cary maintains a strong relationship with the Rural Institute at The University of Montana, where he served as Director of Adult Community Services & Supports. He is the former Executive Director of the Center for Technical Assistance & Training (CTAT) in Denver. Cary provides training to administrative and direct service level professionals in the rehabilitation field; consultation to businesses and rehabilitation agencies regarding the employment of individuals with significant disabilities; conducts field-initiated research & demonstration; provides family & consumer case consultation; develops resources; and organizational development. Recently, Cary has been instrumental in designing self-employment protocols and training for individuals, agencies, and states. Disclosure: Cary Griffin, MA has declared that no conflict of interest, Relevant Financial Relationship or Relevant Non-Financial Relationship exists.

David Hammis is Senior Partner at Griffin-Hammis Associates, a full service consultancy which specializes in building communities of economic cooperation, creating high performance organizations, and focuses on disability and employment. David maintains an ongoing relationship with the Rural Institute at The University of Montana, where he served as Project Director for four employment and Social Security outreach training and technical assistance projects, and now serves as an Organizational Consultant for the Rural Institutes Rural Entrepreneurship and Self-Employment Expansion Design Project. Dave works with organizations nationally and internationally on benefits analysis, supported employment, supported entrepreneurial employment, and employment engineering. Disclosure: David Hammis has declared that no conflict of interest, Relevant Financial Relationship or Relevant Non-Financial Relationship exists.