Marketing: Telling and showing the public the advantages of our service The caregiver’s role in marketing your in-home care services A new client’s experience Internal marketing: referrals from current clients Clients are important Develop human connections through care and companionship Create a good first impression You’re part of a team – work together Focus special attention on assisting during holidays Take pride in your work
Sharon Brothers, MSW, has an advanced degree in social work and over 30 years' experience as an owner, operator and educator in senior care. She has been a developer, owner and operator of dementia care assisted living communities and has deep expertise as an educator for all levels of staff within the care profession. Sharon is currently the founder and CEO of the Institute for Professional Care Education and is a national speaker and advocate for quality education within senior care. Disclosure: Sharon K. Brothers, MSW has declared that no conflict of interest, Relevant Financial Relationship or Relevant Non-Financial Relationship exists.