Marketing Hospice: The Best Kept Secret in Healthcare

Marketing Hospice: The Best Kept Secret in Healthcare 

Marketing hospice is more challenging than ever due to increased competition, limited resources, and the growing availability of palliative care. These factors require ongoing market differentiation, persistence, and the engagement of everyone in your organization. Current, effective strategies are presented by a national leader in the hospice and palliative industry, specializing in marketing and program development strategies.


Hours: 1.00


Certificates provided by accrediting body (0 Match)

Course Details

Course Code: REL-HOS-0-MHBKSH
Hours: 1
Type: Online Course
Content Expiration Date: 8/31/2023
Learning Objectives:
Identify opportunities to engage staff, volunteers and champions in promoting your organization.
Implement a word of mouth marketing strategy to maximize resources.

Section 1: The Times Have Changed Section 2: Hospice Marketing is Essential A. Why now B. Knowledge Check Section 3: Hospice Marketing is Everyone’s Job A. When do you talk about what you do? B. Teachable moments C. Help them help you D. 3 Steps of the Effective WOMM E. Knowledge Check Section 4: Hospice Marketing is Easy A. Don’t B. Do

Instructor: Kathy Brandt, MS
the kb group provides bespoke consulting services to hospice and palliative care organizations, state and national associations, and patient advocacy organizations seeking to maximize the effectiveness of leadership teams, boards, strategic partnerships, and consumer engagement efforts. Disclosure: Kathy Brandt, MS has declared that no conflict of interest, Relevant Financial Relationship or Relevant Non-Financial Relationship exists.
Target Audience:
The target audience for this course is: Administrators; in the following settings: Hospice.
Relias will be transparent in disclosing if any commercial support, sponsorship or co-providership is present prior to the learner completing the course.
Course Delivery Method and Format
Asynchronous/Online Distance Learning; please see certificate details for specifics on delivery format.
Relias has a grievance policy in place to facilitate reports of dissatisfaction. Relias will make every effort to resolve each grievance in a mutually satisfactory manner. In order to report a complaint or grievance please contact Relias.
If you require special accommodations to complete this module, please contact Relias Support by completing the web form ( or by using the chat functionality.
All courses offered by Relias, LLC are developed from a foundation of diversity, inclusiveness, and a multicultural perspective. Knowledge, values and awareness related to cultural competency are infused throughout the course content.
Reference herein to any specific commercial product, process, or service by trade name, trademark, service mark, manufacturer or otherwise does not constitute or imply any endorsement, recommendation, or favoring of, or affiliation with, Relias, LLC.
All characteristics and organizations referenced in the following training are fictional. Any resemblance to any actual organizations or persons living or dead, is purely coincidental.
To earn continuing education credit for this course you must achieve a passing score of 80% on the post-test and complete the course evaluation.
If you require special accommodations to complete this module, please contact Relias Customer Support here.