Imagine you are a family member who is admitting a loved one to a long-term care home or retirement community. Admitting a loved one can be quite difficult emotionally. You need to know that you are making the right decision and that your loved one will be receiving the proper care and attention. How do you know you can trust the staff members to properly care for your loved one? Do the organization and its staff members make a positive first impression? Take a moment and think about your expectations for doctors, Directors of Care, and other professionals. How do they look, talk, and behave? What assumptions do you make when people in these positions do not meet your expectations? Professionalism is an entire package comprised of several important elements, such as how you dress, speak, and act towards your residents and co-workers. Professionalism in the workplace involves your physical appearance, personal hygiene, respect, and a positive attitude. Family members need to feel confident that you are a professional and that they can entrust their loved one to your care. It is important to know how to be professional in the workplace and why professionalism is important to the success of your organization.