It is a well-known saying that it is far costlier to find a new customer than it is to keep a current one. Good customer service is imperative when you want to retain customers. Long-term care homes and retirement communities that practice good customer service are the most successful in the competitive world of long-term care. As a health care provider in a long-term care home or retirement community, your role in providing effective customer service to residents, families, as well as your co-workers is very important to improving resident care. In this course, you will learn steps that you can take to provide good customer service every day.