This activity is approved for 2.75 contact hours.
This activity is approved for 2.75 contact hours.
Section 1: Introduction About this Course Learning Objectives Section 2: Developing the Business Idea David’s Delicious Donuts What Happened Next? Customized Self-Employment Good Ideas Aren’t Enough Business Strategy Why is Feasibility Important to Consider? Finding Potential Success Next Steps in the Process Summary Section 3: Business Ownership and Feasibility Feasibility and the Potential Business Owner Misconceptions About Business Owners The Reality About Business Owners Asking the Right Questions Feelings About Self-Employment Practicing Considering the Pros and Cons of Self-Employment Feasibility and the Business Idea Itself Unique Product or Service Know Your Product/Service, Your Customer, Yourself Helping Henry Summary Section 4: Feasibility of the Business Idea Feasibility Worksheet Step 1: Industry Considerations Feasibility Worksheet Step 2: Test Market the Business Idea Let’s Review Testing Feasibility by Selling Internet Research for Business Information Getting Advice for the Business Through the Internet Knowledge Check Summary Section 5: Other Ways of Testing The Market Test Market Through Telephone Surveys Sample Script for a Telephone Survey Using Test Marketing Information Exploring Wholesale Business Options Let’s Review Conduct a Business Trial Advertise and Analyze the Response How Jack Applied the Advertise and Analyze the Response Ted’s Terrific Taffy Summary Section 6: Marketing, Promotion and Sales Marketing in Small Businesses Marketing Strategies and Business Planning Promotion Based on Networks and Relationships Relationship Sales Skills for Business Owners The 10 Second Professional Introduction Speech Social Capital and Marketing “Listing” as a Promotional Strategy Summary Section 7: The Four P’s: Product, Price, Placement, and Promotion The Four P’s: Product, Price, Placement, and Promotion Features and Benefits of the Business Community Conversations Target Market and Positioning Let’s Review Target Market and Positioning Sales Tips for Microenterprises Kim’s Mobile Nail Service Summary Section 8: Put Into Practice Using What You Have Learned Creating Your Own Work Portfolio Section 9: Summary Summary: A Call for Change Course Contributors Contact the Authors References Congratulations
Cary Griffin is a Senior Partner at Griffin-Hammis Associates, a full service consultancy which specializes in building communities of economic cooperation, creating high performance organizations, and focuses on disability and employment. Cary maintains a strong relationship with the Rural Institute at The University of Montana, where he served as Director of Adult Community Services & Supports. He is the former Executive Director of the Center for Technical Assistance & Training (CTAT) in Denver. Cary provides training to administrative and direct service level professionals in the rehabilitation field; consultation to businesses and rehabilitation agencies regarding the employment of individuals with significant disabilities; conducts field-initiated research & demonstration; provides family & consumer case consultation; develops resources; and organizational development. Recently, Cary has been instrumental in designing self-employment protocols and training for individuals, agencies, and states. Disclosure: Cary Griffin, MA has declared that no conflict of interest, Relevant Financial Relationship or Relevant Non-Financial Relationship exists.Instructor: David Hammis
David Hammis is Senior Partner at Griffin-Hammis Associates, a full service consultancy which specializes in building communities of economic cooperation, creating high performance organizations, and focuses on disability and employment. David maintains an ongoing relationship with the Rural Institute at The University of Montana, where he served as Project Director for four employment and Social Security outreach training and technical assistance projects, and now serves as an Organizational Consultant for the Rural Institutes Rural Entrepreneurship and Self-Employment Expansion Design Project. Dave works with organizations nationally and internationally on benefits analysis, supported employment, supported entrepreneurial employment, and employment engineering. Disclosure: David Hammis has declared that no conflict of interest, Relevant Financial Relationship or Relevant Non-Financial Relationship exists.Instructor: Beth Keeton, MS
Ms. Keeton has worked closely with the state of Florida’s Division of Vocational Rehabilitation (VR) to coordinate the development and implementation of a Self-Employment Certification curriculum. Florida VR has been the first in the nation to make such an extensive commitment to supporting self-employment as a possible outcome for all customers. Beth has served as the point-person for this effort and has been actively involved in all aspects of implementation including: developing the training curriculum; training VR vendors; and providing ongoing technical assistance to VR staff (both state and local), vendors, and customers. Additionally, Beth works with GHA on several other national projects, all of which are geared towards increasing the quantity and quality of employment outcomes through Customized Employment. For the last decade, Beth has provided extensive training and technical assistance throughout the country on positive behavior support, self-employment, customized employment, and benefits analysis. During her time on the various self-employment projects, she has developed expertise in all aspects of business plan development and has discovered a particular affinity for financial planning and Social Security benefits analysis. Disclosure: Beth Keeton, MS has declared that no conflict of interest, Relevant Financial Relationship or Relevant Non-Financial Relationship exists.