This course teaches staff the importance of each employee's role in marketing the in-home care services your company offers to the community.
The goal of this course is to provide home care staff with ways to improve their marketing efforts.
This course teaches staff the importance of each employee's role in marketing the in-home care services your company offers to the community. The goal of this course is to provide home care staff with ways to improve their marketing efforts.
Outline:
Section 1: Introduction
About This Course
Learning Objectives
Internal Marketing: A New Client’s Experience
Word of Mouth
Bad Marketing: A Bad Day for Maggie
Word-of-Mouth Marketing Depends on You
While Providing Care
While Answering the Phone
While Preparing a Meal
While Housekeeping
As a Team
Review
Section 3: Conclusion
Summary
Course Contributor
References
Congratulations!
Jennifer has over 25 years of clinical and teaching experience, and her areas of expertise are critical care and home health. She is certified as an OASIS Specialist- Clinical (COS-C). She earned her Bachelor of Science in Nursing from The University of Virginia in 1993 and her Master of Science in Nursing from The University of North Carolina, Greensboro in 1996. Her professional practice in education is guided by a philosophy borrowed from Florence Nightingale’s Notes on Nursing, “I do not pretend to teach her how, I ask her to teach herself, and for this purpose, I venture to give her some hints.” Disclosure: Jennifer W. Burks, M.S.N., R.N. discloses the following potential conflict of interests/commercial interests: Relevant Financial Relationship with Relias LLC as a Salaried Employee All of the relationships listed for this individual have been mitigated.Relevant Non-Financial Relationship with No Entities Exists as a Contributor All of the relationships listed for this individual have been mitigated.
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